Category: Daily Devotional

Crave Him

Why is it that when we say, “This is the last potato chip I’m going to eat,” five minutes later we’re looking for more? Michael Moss answers that question in his book Salt Sugar Fat. He describes how America’s largest snack producers know how to “help” people crave junk food. In fact, one popular company spent $30 million a year and hired “crave consultants” to determine the bliss point for consumers so it could exploit our food cravings.